Félix Guattari :: “It is about making the world order work, a certain system of order, a coordination of the world…. it happens with the same type of invariant constituting the coordinates of the same social, cosmic affective plane. (…)
Let’s return to the example that you [Deleuze] made about the society studied by Clastres (…) where we assume that information is capitalized through small distinctive units, such as letter-characters, a certain type of highly cleansed articulation of phonemes and a perfectly civilized syntax.
Though, at the same time there is a series of semiotic components that contribute to something that is not properly a transmission of information, but a libidinal life of a group as a whole that can equally express itself through words as well as mimics, dances, tattoos, rituals, what I define different semiotic components.
[In our society, on the other side] we will reach a system of order where we will be able to transmit “something” through a series of messages conveyed by a computer. Nowadays, addressing someone means taking some specific numbers [the binary code] and elaborating them through a computer. Such codes can qualify locations, behaviours, freedom, and even the economic facilities of people.
Thus I will say that there has been a semiotic collapse, meaning that the collective intertwined modes of enunciation, articulated in an indissoluble way the different semiotic, gestural and mimic, prosodic and linguistic components, found themselves reduced up to the point that it is always possible to traduce them in terms of quantity of information.” (…)