<\/p>\n
Tony D. Sampson<\/strong> is reader in digital media culture <\/span>and communication based in East London, and deals <\/span>\u00a0with philosophy, digital culture and new media.
\nHis <\/span><\/span>\u00a0work focuses on an unconventional intersection where <\/span><\/span>political analysis meets the theoretical aspects of digital <\/span>media and social behaviour, shaping the world of our <\/span>contemporary era.
\nWriting on substantial components <\/span>like viruses, virality in communication, contagion and <\/span>behavioural imitation, the brain and neuroculture in <\/span>this \u201crotten world\u201d built on an accelerated bond of te<\/span>chnology and ideology of value and pro\ufb01t driven mar<\/span>kets, Sampson catches, with a forward looking attitude, <\/span>some \u201csubstantial issues\u201d of the clash between control <\/span>and technology, society and individual or collective fre<\/span>edom, shaping him not only as a brilliant new media <\/span>theorist but as an essential political thinker as well.
\nTo <\/span>scan his new book \u2018The Assemblage Brain<\/strong>\u2019 (Minneso<\/span>ta Press, 2017) is therefore urgent to understand the <\/span>important challenge we will face in a very near future.<\/span><\/p>\n